Ragan Insider Matt Wilson
Are you ready for a crisis? Get your plans in place now
Experts say companies have to be ready for ‘continuum of risk.’
Archive for October, 2010
Ragan Insider Mickie Kennedy
10 free SEO tools you should be using
The amazing range of ingenious data-retrieval and data-analysis tools on the Internet opens up a world of possibilities for your consideration and your Web site if you learn how to use them.
Ragan Insider Lisa Barone
How Justin Bieber is killing your blog
Lisa Barone has had it with social media Justin Teenie-wannabes. Don’t “add value” by linking to the same post 87 others are simultaneously linking to. Think for yourself, urges this (bored) communicator.
Ragan Insider Jessica Levco
Attending your first conference? Here are 7 essentials
Jump up and down like a madman on your hotel bed, order caviar and champagne on your company’s tab, blast your face with strong perfume in the morning—just kidding! What to do at your first conference.
Ragan Insider Matt Wilson
Considering crowd-sourcing? Better have a plan
Is crowd-sourcing simply turning over your problem or your project to a random online assemblage and hoping for the best? Not if you want good results, says the co-founder of CrowdSPRING.
Ragan Insider Jessica Levco
A social media boot camp revs up hospital staffers
How do you get communicators in marketing, PR and internal communications working enthusiastically on social media for their hospital? Set up a social media boot camp, and start with the basics.
Ragan Insider Dorothy Crenshaw
Crisis management: Lessons from the Chilean mine rescue
Stark contrasts between actions there and the responses to Katrina and the BP disaster.
Ragan Insider Matt Wilson
Digg’s overhaul a flop; was CEO’s apology worse?
The link-sharing site Diggs’ new CEO tells its user community ‘we’re deeply sorry’ after a bungled redesign enrages users; social media experts review his apology and Diggs’ attempts to regroup.
Ragan Insider Sakita Holley
5 ways Formspring can enhance your communications
Need to distribute an array of information quickly? This platform could offer solutions.
Ragan Insider Mickie Kennedy
Why journalists and PR pros hate each other
Dueling Top-5 lists of professional peeves.
Ragan Insider Matt Wilson
Hospitals helping staff, public demystify health-care reform
As the acrimony over the new national health plan dies down, prominent hospitals, including the Mayo Clinic, are taking the lead in educating the public about what the new health bill means. Here’s how they’re doing it.
Ragan Insider Abigail Malik
Website redesign? Bolster buy-in with these 5 techniques
Why you must start telling employees months in advance that your website is being redesigned, why an employee focus group is an absolute necessity, and why food and drink go a long way to building acceptance.
Ragan Insider Ian Griffin
resonate review: Vivid insights into potent storytelling
Ian Griffin criticizes the subtitle of Nancy Duarte’s latest book, resonate. His objection? The subtitle fails to do justice to the many rich ideas Duarte brings to speech-making through storytelling.
Ragan Insider Tripp Frohlichstein
Don’t dismiss the ‘boob tube’; TV endures as prime news source
Pew survey shows most Americans tune in for the day’s events.
Ragan Insider Matt Wilson
Traffic-light colors inform employees of job status
Is this the worst internal communications idea you’ve ever heard of? Or is it a stroke of genius? And what is that red light supposed to symbolize? That your whole life stops if you’re laid off?
