In the wake of last week’s announcement that its CEO Steve Jobs is taking an indefinite medical leave of absence, Apple’s PR department must take four steps to make its investors feel safe.
When should a PR agency turn away a reporter? And is there a right way to say no to media coverage? UPDATED
Techniques for turning your company into a media outlet that boosts your brand and brings in business.
Want to get land more followers and keep them engaged? Follow these simple tips.
Despite the network’s prohibition on multiple accounts, some do toggle their personal and professional profiles. But is that the best way to go?
This protocol for preparation will help you get into gear, rather than spinning your wheels.
Topical know-how provides added wallop to your corporate blog; it’s your job to ease the way for those wizards to share their magic with your audience. Here’s how…
The North Carolina-based software firm is the Great Place to Work Institute’s crème-de-la-crème two years running; communication key to its ongoing success.
The language’s greatest compendium of definitions and word histories—all 600,000 of them—can be a wonderful tool for the corporate writer.
How one hospital communicator turned this ambitious challenge into a manageable project.
Elements suggest an indefinite, even long-term absence, but public buzz isn’t focusing on whether Apple can muddle through without him.
When faced with communicating an empty corporate topic, one editor falls back on two tried-and-true formulas guaranteed to produce C.R.A.P.
As the economy heats up, employers are realizing they will again have to pay for top talent, headhunters say. But job-seekers must be willing to reinvent themselves.
The search engine’s objective is utility, not page views, and it is structured and functions accordingly.
You needn’t perform acrobatics or pratfalls; there are less risky maneuvers that can make your presentation memorable.
