Garnering retweets: A 10-step guide
Is there a science to optimizing retweets? Or is it a mix of luck and network reach? These guidelines can help.
Is there a science to optimizing retweets? Or is it a mix of luck and network reach? These guidelines can help.
A journalist shares seven common PR sins to avoid at all costs.
The Reserve’s social media manager explains how a Ragan conference audience can follow its lead.
Start with the consumer’s needs when you’re designing for hand-held devices.
Are you a Dr. Phil, a Larry King, a Barney Fife … or some weird, horrible combination of them all?
A novelist’s invented personae may not have created a huge following, but the experiment offers lessons in social media—and inspires a looser writing style.
At a Ragan conference, the foundation’s public affairs specialist tells how it gives a voice to doctors and patients.
Incentives drive traffic, so why not be creative with the former and accelerate the latter?
In Ragan conference keynote, an astronaut and the agency’s social media manager detail its multi-faceted, round-the-clock approach.
Nobody enjoys imagining worst-case scenarios, but proper planning will keep you on message during a crisis.
Jessica’s Journal reveals bouts of isolation, inertia and delirium—showing why working from home just didn’t quite work for her.
With so many variables at play, locking down a one-size-fits-all ratio is a fool’s errand.
When a complainer opens up a relentless stream of vitriol, protect your brand with this measured, sensible approach.
Once you embrace a fundamental truth about audience behavior, these essentials can help you reach it better.
Off to a slow start, this speech meanders through a torpid middle and ends up slogging to its bland finale. A short checklist to keep your speechwriting in fighting trim.