Archive for September, 2011
Bank’s news site offers a platform to share its global know-how
Business without Borders uses brand journalism to establish HSBC Bank USA as counsel for those doing business worldwide—and offers tools for selling abroad.
Photos garner 50 percent more impressions on Facebook pages
What about questions or quotes in posts? Find out how they impact traffic.
In corporate comms, ditch the ‘we’ and make things personal
In corporate comms, ditch the ‘we’ and make things personal
The editorial ‘we’ can seem distant or even untrustworthy, experts say, so why not make the potent ‘I’ to ‘you’ connection?
The less time users spend on your website, the better
It may sound counterintuitive, but your objective should be to reduce the amount of time customers spend on your website.
Fictional role models for an aspiring female journalist
From Metropolis to Minneapolis, here are seven slick, sassy, sexy, savvy scribes who inspired a young writer.
You’re the entire social media marketing team. Now what?
You’re the entire social media marketing team. Now what?
Follow this 6-step protocol to maximize your online branding and networking efforts.
Men or women: Who is better at work/life balance?
One gender is doing a better job of finding it than the other. Care to guess?
9 unsubstantiated claims about brand journalism
Although brand journalism is on the rise, it doesn’t have the best reputation. Do you agree with these perceptions?
Infographic: Should you let employees work from home?
Not all employees work better at home. This chart helps you determine which employees can handle the privilege.
Jewelry vendor trains far-flung associates with online games and quizzes
A modern-day take on the Mary Kay model, Stella & Dot is using online quizzes to prepare its ‘stylists’ for trunk shows and online selling.
Cancer at 25: A former Raganite starts a distinctive blog
Onetime staff writer writes about recalibrating her life—and moving ahead with it despite her nebulous health classification.
The battle over ‘awesome’ rages on
A magazine traces the word’s descent from the realm of Zeus to Valley Girl-speak and beyond. It’s enough to make you want to, like, totally vent on Facebook.