Ragan Insider John Fitzgerald
Archive for January, 2012
Ragan Insider John Fitzgerald
QR codes: 5 popular complaints (and why they’re wrong)
Almost 80 percent of college students don’t know how to scan a QR code, but this author thinks the trend will catch on. What do you think?
Ragan Insider Laura Hale Brockway
39 plural forms that might confuse writers
There are some weird rules about making certain words plural. Take note so you never mistake them.
Ragan Insider Tighe Flatley
11 tips for a better night’s sleep
Don’t bring your smartphone into the bedroom, turn the temperature down and invest in an eyemask for better rest at night.
Ragan Insider Gerry McGovern
8 dos and don’ts for writing great Web links
Links that say “FAQ,” “Resource” or “Tools” are ineffective, according to this Web usability expert.
Ragan Insider Kristin Long
Infographic: Inside the life of a community manager
Most are women and work for brands. Learn what they spend most of their time doing, and which social media sites are more successful.
Ragan Insider Ragan Staff
Weber Shandwick: How to get hired by us
Stop talking and start doing social media if you want to get hired, explains the firm’s senior VP of digital communication. Jason Wellcome tells you exactly what he’s looking for when hiring PR/social media talent. Hint: Strong writing is a must.
Ragan Insider Lisa Barone
Chobani’s Tourette’s gaffe offers cautionary tale
The yogurt maker offends in an attempt to humanize its brand. Three ways for your brand to avoid making a similar mistake.
Ragan Insider Matt Wilson
What’s the key to a top 10 intranet?
According to three of the companies that the Nielsen Norman Group named to its list of the 10 best intranets, culture trumps technology.
Ragan Insider Clare Lynch
6 ways to cut copy for more powerful prose
Your ‘perfect’ text needs surgery, if not an outright amputation. Here’s what to excise—or lop off.
Ragan Insider Katie Paine
6 things you should measure—and 6 you shouldn’t
Ragan Insider Katie Paine
6 things you should measure—and 6 you shouldn’t
The queen of measurement lays out what you shouldn’t waste your time with, and what to stop ignoring.
Ragan Insider Matt Wilson
Will Facebook Timeline eventually ‘revolutionize brand pages’?
The new profile design isn’t available for brands yet, but some are already taking advantage through personal profiles.
Ragan Insider Kaitlin Doody
How to land the PR internship of your dreams
And how to take advantage of the opportunity once you do.
Ragan Insider John Trader
5 ways to improve your internal PR strategy
Internal PR could make or break your external strategy. Here’s how to do it right.
