Ragan Insider Ragan Staff
What’s your social media pet peeve?
Hear what communicators had to say at South by Southwest interactive festival.
Archive for March, 2012
Ragan Insider Kristin Long
Infographic: Why Pinterest may not be right for your business
The social pinboard is new and trendy, but don’t let that distract you. Use this decision tree to see if the site is a good fit for your company.
Ragan Insider Mark Suster
An intro email? Read this before hitting ‘send’
Making connections can be hugely beneficial, but make sure you do right so you don’t waste everyone’s time and damage your own reputation.
Ragan Insider Michael Sebastian
How JetBlue PR is responding to ‘erratic’ captain crisis
The public relations team at JetBlue is working through a crisis with the help of social media after one of its captains reportedly flipped out mid-flight.
Ragan Insider Matt Wilson
Study: Starbucks most socially engaged brand
Starbucks attracts users with a message that caters to their ‘idealized self.’ All brands must follow suit, new study finds.
Ragan Insider Lisa Braithwaite
Are you telling your audience to shut up?
Whether interacting with Facebook fans or speaking to a live audience, beware of these eight behaviors that snuff out robust conversations.
Ragan Insider Becky Gaylord
The 12 most powerful words in business
None of them are jargon.
Ragan Insider Greg Miller
5 ways to get coverage between big events
Think the ‘major announcement’ is the only way to get ink? Think again. Here’s a handful of techniques to keep your brand’s profile high.
Ragan Insider Matthew Royse
The best times to tweet: an essential guide
Consider these times, time zones and days of the week before you tweet. Plus, some tools to make tweeting easier.
Ragan Insider Russell Working
Which words should we use more often?
Would ‘roborant’ beef up your news releases? Is ‘fastuous’ too haughty for a white paper? Or are the simple ‘you’ and ‘I’ enough?
Ragan Insider Anton Davidenko
4 must-have attributes for PR professionals
Considering a career in public relations—or already working in the industry—then you’d better possess these traits.
Ragan Insider Matt Wilson
Do social media icons inhibit online sales?
A study from the University of Miami reports that people are less likely to buy something potentially embarrassing if they see a button linking them to Facebook or Twitter.
Ragan Insider Mark Schaefer
Angry commenters hijack UPS blog
A TV commercial depicting an NCAA championship game between Duke and the University of Kentucky angered Kentucky fans, who overran the UPS blog with comments decrying the shipping company.
Ragan Insider Gini Dietrich
10 types of content that drive comments and shares
Would you like more people to comment on and share your blog posts? Try one of these proven content ideas.
Ragan Insider Heather R. Huhman
Study: Only 21 percent of companies measure social media
HR is largely responsible for social media policies and practices. Does your strategy include the return on investment?
