Ragan Insider Russell Working
14 career myths you should disregard
Communications and PR pros would do well to ignore these nuggets of advice. For starters, the client isn’t always right.
Archive for April, 2012
Ragan Insider Katy Ryan Schamberger
In defense of journalism (and other ‘useless’ majors)
Ragan Insider Katy Ryan Schamberger
In defense of journalism (and other ‘useless’ majors)
Why pursuing so-called useless degrees—among them journalism and English—can lead to a fulfilling career.
Ragan Insider Kristin Long
Study: World’s biggest companies among worst online communicators
Walmart, Hewlett-Packard and other well-known companies don’t communicate well online. Here’s what they’re doing wrong.
Ragan Insider David Spark
9 tips for a killer content strategy
Want to publish strong, enticing content? Here’s what you need to do.
Ragan Insider Matt Wilson
The Melting Pot’s one-day promo attracts 25,000 new members
The restaurant chain took National Cheese Fondue Day and made it into an event commemorating its loyal customers—and attracting a bunch of new ones.
Ragan Insider Frank Strong
5 PR lessons inspired by scuba diving
It goes beyond coping with sharks and jellyfish. Here are some ideas to help you make a splash.
Ragan Insider Kevin J. Allen
English, journalism among ‘most useless’ college majors
Ragan Insider Geoff Livingtson
9 books communicators should read
Did any of your favorites make the list?
Ragan Insider Kevin J. Allen
English, journalism among ‘most useless’ college majors
Do you agree with the list, which was compiled by The Daily Beast?
Ragan Insider Kristin Long
Infographic: How to get more repins on Pinterest
Get your pins on everyone’s boards with these tips from Dan Zarrella.
Ragan Insider Lee Odden
Why chasing social media ‘influencers’ is a waste of time
Say goodbye to the idea that if you could just get that one famous person to say something positive about you, things are going to happen.
Ragan Insider Gil Rudawsky
Walmart offers measured response to bribery PR crisis
Allegations that Walmart bribed Mexican officials will become a sustained PR crisis for the company. Thus far, its PR response will hold up against attacks.
Ragan Insider Jay Baer and Amber Naslund
5 reasons most companies don’t measure social media
They would never admit to it, but most companies don’t have the right tools, can’t make sense of the data, or are afraid of what the data might say.
Ragan Insider Jennifer Dancy
8 rules of Pinterest etiquette
There’s more to proper pinning and commenting than what’s in the Terms of Service. Follow these guidelines to serve your audience—and your brand—most effectively.
