Archive for May, 2012
Kraft removes app’s price tag—and downloads triple
In December, the mega-brand dropped the 99-cent charge for its iFood Assistant app, and what it lost in revenue it gained in reach.
Congress speaks like sophomores. Is that so bad?
Members of Congress drop a grade level in their speech patterns. Since when does simple and concise speech equal stupid?
10 ways to combat Twitter block
How to stay visible without driving yourself insane.
The fatal flaw in the plain-English movement
One key element is missing: storytelling. A recent anti-jargon conference leaves the author underwhelmed.
Hashtag basics: Why they work, and why they fail
Still unclear about how or why to use the # sign in a tweet? Don’t worry; we’ve got you covered.
More productive working at the coffee shop? Go ahead!
Employees want to choose when and where they get work done. Is that such a bad thing?
10 ways a social intranet cuts down on email
Inboxes become overloaded, and sometimes important messages get overlooked. One intranet software company offers solutions for common tasks.
7 great websites for writers
From usual suspects to obscure gems, from grammar guides to usage resources, here are some websites of great value to writers.
8 words that may not mean what you think they mean
Inspired by ‘The Princess Bride,’ the author sets us straight on the appropriate way to use common words. (‘Inconceivable’ is not one of them.)
PR pros, what do you pack in your luggage?
From batteries and bug spray to business cards and hand sanitizers, here are the necessities to have on hand at any PR event.
26 easy ways to conquer writer’s block
26 easy ways to conquer writer’s block
Need inspiration? These simple tactics work for the author. They could help unblock your ideas, too.
A complete guide for brands on Instagram
If your brand is in the social media space, Instagram should be part of your daily vocabulary. Learn everything from the basics to how other brands have used the photo-sharing service.
Study: Positive content most likely to go viral
Content that evokes ‘high-arousal’ emotions—be it awe, happiness, or anger—is most likely to be shared.