The car’s initial storytelling push focused on its technical aspects. That pulled in a die-hard audience, but the more recent approach of letting customers tell their own stories has coincided with a sales boost.
OK, so you don’t have the star power of Tinkerbell and Mickey Mouse; you can still adopt Disney Parks’ approach to content.
How to zap the buzzwords that appear in press releases, blogs, and yes, even emails from executives.
Don’t risk negative information appearing in Google searches for you or your brand. These tools have you covered.
Here are ways to sift through the raw numbers and find meaningful information about how well your online content is doing.
The supermarket chain hasn’t just created a few boards and posted a few pictures. It collaborates with other brands, creates content, and pulls in people who wouldn’t otherwise pay attention.
Including photos in your Facebook posts will garner more likes, comments and overall engagement. Get ready. You’re going to want a camera and a graphic designer.
From product demonstrations to elevator pitches, here’s how Twitter’s new video app can make your brand’s messages more powerful.
World Vision’s media relations director went to the Horn of Africa and shared, through social media, the ‘harsh realities’ of famine and drought.
Even the best writers need a second pair of eyes. Here are some reasons editors rock.
Companies are now using Big Data to identify what employees want, and the best way to keep them.
Agence France-Presse’s photo account, which was hacked on Tuesday, shared grisly images of supposed drone victims. The account has been suspended.
The company’s head of HR sent out a memo Friday telling employees who work from home that they’ll have to start coming into an office in June. Communicators say the memo lacks some key elements.
The author, who teaches PR to university students, explains the habits of students that grate on college professors.
