10 secrets of professional writers
The harder people try to write well, the worse their writing usually becomes. Here are some simple tips to follow.
The harder people try to write well, the worse their writing usually becomes. Here are some simple tips to follow.
Major companies and big media bring financial rewards to pros in the Northeast and on the Pacific Coast, a PR Daily survey shows. But the Midwest leads in the top pay category—a possible outlier.
No one wants to hear you explain your brand during an elevator ride, nor do they want a jargon-packed statement. So please, just stop it already.
A former reporter explains what irks him, and how PR pros can better get his attention.
An analysis of 200 speeches in the major categories unearthed some interesting findings, such as: More women clutch the Oscar statuette and use the word “heart” in their speeches compared with men.
Relevance, clarity, and respect for your audience are some of the essentials of getting your message through.
Confusion abounds when writers write about writing, right? Misspellings, typos, grammar flubs and syntax errors are not interchangeable. Here’s help for keeping them straight.
We want to benchmark how communicators are engaging employees with one of the most effective channels available today—video.
A week after announcing it would dilute its bourbon in response to increasing demand, the brand turned on its heels and went back to the old formula. Did it establish a model for brand mind-changes?
@DeltaAssist and the airline’s Twitter Watch program help meet customer needs in real time.
Caryn Seidman Becker, CEO of Clear, explains why she brought her social media work in-house, and why it’s much more effective than when it was run by an agency.
You’ve got a minimal budget and two months’ time. Go! Can you do it? The author did. Now she’s sharing her secrets.
For a vibrant online community, think visually, develop recurring features and continuously measure. Fans will start engaging in no time.