Ragan Insider Quinton O'Reilly
5 Facebook changes that flew under the radar
Take note, social media managers. These unheralded changes to brand pages could affect the way you communicate with your audience.
Archive for March, 2013
Ragan Insider Matt Wilson
Brands stand up for marriage equality: Good PR move?
As companies take to social media to support (or reject) same-sex marriage, experts debate how much they’re helping or hurting themselves—and whether it’s all just another marketing gambit.
Ragan Insider Jenny Kay Pollock
12 most gnarly blogging lessons I learned from Bruce Springsteen
Few musicians can rock a concert like the Boss. Here are some of the things he does to make performances a success, and how they can do the same for your blog.
Ragan Insider Tripp Frohlichstein
Silence after a security breach spells trouble for grocery chain
Customers of the St. Louis-based Schnucks grocery chain have discovered abuse of their credit and debit card info. Schnucks is staying mum. Bad idea.
Ragan Insider Karen Vitale
A letter to my 20-year-old careerist self about what really matters
A successful career woman shares her best advice with her younger, entry-level, job-hunting self. Recent grads and young professionals, take notes.
Ragan Insider Laura Hale Brockway
Commonly misunderstood words that trip up writers
They sound similar and even share similar meanings—and that’s what makes these words so dangerous.
Ragan Insider Kristin Long
6 ‘old school’ things technology can never replace
From tablets to smartphones to apps, new technology seems to be everywhere. But these six “old” items will never go out of style.
Ragan Insider Matt Wilson
QR codes declared dead—not so fast, some say
Ragan Insider Matt Wilson
QR codes declared dead—not so fast, some say
An Advertising Age column proclaimed obsolete the symbols that mobile phones can scan to go to websites or videos. Not so fast, say some communications pros.
Ragan Insider Mickie Kennedy
5 PR tactics you should bring back
Buck the trends for a change of pace, and try pitchin’ it old school.
Ragan Insider Shelly Kramer
21-point content marketing checklist for bloggers
If you want your blog to bring in customers, you have to do more than crank out posts. Check off the points on these lists before you hit “publish.”
Ragan Insider Donna Fuscaldo
4 reasons employees quit their jobs
Turnover is costly in monetary terms, but it also saps morale—and becomes contagious. Take a look at these areas to keep your staff cohesive and productive.
Ragan Insider Demian Farnworth
9 rules for ruthless editing
David Mamet, playwright and executive producer of the CBS drama “The Unit,” sent a memo to the show’s writers that you can apply to pare the waste out of your own content.
Ragan Insider Matt Wilson
For social media managers, engagement matters more than sales
A recent survey found customer engagement and boosting website traffic trump sales in the eyes of online marketers. But what do their bosses think? Also, what kind of content works best?
Ragan Insider Kristin Long
Infographic: The many hats of a community manager
On any given day, community managers must jump from creating content to smoothing over customer problems to translating messages from the C-suite. Do you have what it takes?
