Archive for May, 2013
If your blog were a beer …
Here’s a frothy comparison between brews of various types and their written counterparts. Bear in mind, an enticing head is just the beginning.
Jell-O’s Twitter campaign attempts to make #FML its own
The snack-food brand’s new hashtag campaign hijacks the profane abbreviation and turns it into something fun: ‘Fun My Life.’
The 10 best ways to pitch a blogger
A blogger lists ways you can clean up your pitch to guarantee coverage for a client.
Kmart’s juvenile ads strike a nerve
Kmart’s juvenile ads strike a nerve
The department store chain is relying on bathroom humor to drum up attention. The videos have gone viral, but it doesn’t constitute a brand strategy, experts say.
7 speechwriting lessons from Australia
When giving a ceremonial speech, avoid spin, research the event, and ‘acknowledge the elephant,’ says a Qantas speechwriter.
3 keys to personal branding online for millennials
Millennials seem able to use social media in their sleep. Envisioning and building a distinctive, credible online persona might be more challenging, so heed this advice.
HubSpot creates the best unsubscribe message ever
The inbound marketing firm lets people who opt out of its email newsletters go with some humor, in the form of a break-up video.
Assure, ensure, insure: How to keep them straight
Many people use these three terms interchangeably, and they shouldn’t. The words have discrete meanings. Here’s how to remember which to use in a particular context.
Spot the writing errors in this Federal Trade Commission email
A screenshot of a message from the FTC’s Office of Public Affairs rife with linguistic blunders has prompted pleas for the agency to hire a copy editor.
5 ways to slow down your speech
Speeding through your presentation confuses listeners and ensures they won’t get anything out of your talk. Use these tips to slow down your speaking speed.
Words of wisdom for the Class of 2013
From a courageous political figure to the CEO of Twitter, these five commencement speakers offered inspiring thoughts to the communicators of tomorrow.
CEO discovers that employees want to know what kind of person he is
A motorcycle changed the way employees perceived CEO Henry Herington and altered his “entire perspective” on how to communicate with them. He’s following “Murray’s Manifesto.”
Norwegian Cruise Line extends positive PR from ‘Undercover Boss’ by months
Norwegian publicists milked their CEO’s appearance on the TV reality show in imaginative ways, while the PR fallout boosted internal morale and operations mightily for the cruise line.