Should you hire a social media agency or keep it in house?
Understanding hidden costs, contingency plans, and the benefits of brainstorming could sway your decision.
Understanding hidden costs, contingency plans, and the benefits of brainstorming could sway your decision.
Stuck coming up with a new tweet or Facebook post? Need ideas for Pinterest content? Try these approaches to keep your updates fresh.
To ensure that travelers pay attention, the airline has called in the some big hair and some retro pop stars.
Selfies aren’t just for teenagers and celebrities. Here’s how a few brands use them to boost engagement with fans.
Yahoo announced Friday morning that a number of Yahoo Mail accounts have been compromised, while GoDaddy admitted some culpability in a plot to steal a Twitter handle.
You can get organized and head off writer’s block simply by having a schedule that ties your objectives to holidays and other events relevant to your brand.
Your bigwigs don’t care about your Klout score. They don’t care how many press releases you write. Instead, show them you’re responsible for that spike in sales.
Your bigwigs don’t care about your Klout score. They don’t care how many press releases you write. Instead, show them you’re responsible for that spike in sales.
Online marketing efforts have brands—ideally—in high-profile situations. Does that mean your product line or company name warrants a special symbol every time?
Finally—some young upstarts for Generation Y to sneer at. The question, though, is what (and how) this new batch of consumers will buy. Is there a way to market through Snapchat?
Big brands tweet more, use more hashtags and are more engaged, according to a recent report by Simply Measured.
After you make a stunning first impression, you have to be sure to close the loop. Just remember the four C’s so you don’t miss any big opportunities.
The president’s substantive content and positive tone deliver the message that America (and Congress) must get back to work.
In the rush for interviews after the State of the Union address, the lawmaker made it abundantly clear to the reporter that he didn’t want to talk about a campaign finance investigation. (Updated)
Visuals stimulate the viewer’s eye, mind, and emotions more quickly and deeply than simple text does. Here’s guidance for knowing how best to engage your audience with images.