6 ways to make a bad first impression
Lateness, lack of preparation, and inattention to personal appearance/hygiene can taint a relationship from the outset. Don’t commit these common blunders.
Lateness, lack of preparation, and inattention to personal appearance/hygiene can taint a relationship from the outset. Don’t commit these common blunders.
PowerPoint has earned a reputation as a relic that makes presentations less effective, but it’s a useful tool that speakers often misuse.
There’s no one, perfect headline under glass at a museum somewhere, but there’s a perfect headline for the release you’re writing right now. Here’s how to find the sweet spot.
There’s no one, perfect headline under glass at a museum somewhere, but there’s a perfect headline for the release you’re writing right now. Here’s how to find the sweet spot.
At nearly 170 years old, the company has successfully stepped into online engagement, primarily by staying true to its brand and communicating its well-regarded identity.
Online marketing—especially through social media channels—requires identifying, locating, and engaging with your target audience. Just getting ‘likes’ doesn’t cut it. Here’s some guidance.
The ubiquitous online variations on a theme are not only terrific for expressing what your cat’s really thinking. There’s great potential for helping your marketing message go viral.
Content your employees share receives eight times the engagement of content your brand shares. Plus, employees can reach 10 times as many people as your brand can.
Pew’s State of the News Media report and an Inkhouse and GMI study each present a portrait of the media that’s increasingly becoming a digital world.
No one wants to deal with an atrocity—nor the media madhouse—like that of the Boston Marathon bombing. Or to fend off foreign spammers. But are you preparing for the worst?
Put the hoopla of the NCAA tourney to work when you make your next business decision.
As Daffy Duck might say, it’s not uncommon for people to find themselves having ‘pronoun trouble.’ Use these tips to keep things straight.
Looking for a springboard into the industry? Networking and adopting professional behaviors are crucial first steps.
The shotgun approach to pitching is common. Equally common is that it doesn’t work. Try these approaches instead.
Pepsi revamped its logo for $1 million, but Twitter purchased its iconic bird for $15 on iStockphoto. Here’s how other brand logos became iconic, as well as how their colors and design affects us.