The author shares the story of her friend and former co-worker Lindsey Miller, who ‘peacefully co-existed with cancer’ until last week. Lindsey was 28.
Why did people donate to help a kid who made a cardboard game arcade? How did a game show boost the sales of IBM? Andrew Davis explains how great storytelling boosts ROI.
Yes, it takes discipline and dexterity to get on and off your favorite platforms quickly—and you might not get your usual ‘fix’—but you can represent your brand amply by using these tactics.
You’re going to learn about a lot of industries you don’t care about, you’ll be expected to work on weekends, and your clients won’t understand anything you do. Excited yet?
If you’re now a shutterbug in addition to your writing and other responsibilities, try these techniques for grabbing and holding on to your viewer’s attention.
The 2014 Ketchum Leadership Communication Monitor found that women leaders have more of the attributes effective leaders need.
The 2014 Ketchum Leadership Communication Monitor found that women leaders have more of the attributes effective leaders need.
You can use the app in interesting ways to engage consumers and build an audience. How many of these efforts would work for your organization?
Public relations practitioners and journalists need each other to survive. Why not be friendly about it?
Slang comes and goes with each generation, but some expressions are just too good to lose. Here are a few from generations past that should make a comeback.
Have you ever asked what the company’s business model is, or what employees in similar roles have done to succeed? These queries can quickly make you a frontrunner for the job.
Key elements include organization, clearing your mind (and desk), and easing up on yourself.
American businesses lose $550 billion a year due to disengaged employees. A new survey says mobile could help reengage those workers, and therefore recoup the lost revenue.
If you’re the client of a public relations agency and hear any of these phrases come out of someone’s mouth without the proof to back it up, there’s a good chance it’s a falsehood.
If you’ve been hearing about ‘snackable’ content and want to do it yourself, here are some ways to make it happen.
