8 PR lessons from an ex-journalist
One year removed from his newsroom days, the author shares tips for other reporters and editors making the transition ‘to the dark side.’
One year removed from his newsroom days, the author shares tips for other reporters and editors making the transition ‘to the dark side.’
What to do before, during and after a webcast to drum up buzz among your staff.
These individuals offer tips and tricks about social media, marketing and corporate messaging.
These creative approaches don’t require much monetary outlay, making them attractive options for brands in today’s online landscape.
Working for one of the most reviled organizations in the world or simply being involved in sensitive government communications must take a toll.
The fast-food chain’s vice president of digital and social media explains the innovative ways the brand reaches its target market online.
The professional network offers user-friendly tools and metrics to help guide your content strategy.
University of Oklahoma President David Boren said in a Friday press conference that students caught on video singing the song learned it at a Sigma Alpha Epsilon national leadership school.
University of Oklahoma President David Boren said in a Friday press conference that students caught on video singing the song learned it at a Sigma Alpha Epsilon national leadership school.
The organic food company explained the situation through press releases, but community managers are answering consumers’ questions and concerns individually through Facebook and Twitter.
Cut the thank-yous. Start bold. Take inspiration from ‘Star Wars.’ Even pros can learn new tricks to improve the punch of their words.
After a flood of queries poured in via Twitter, the author selected a dozen key issues to address.
When you’re dealing with a reporter, are you flexible about a story your client wants handled in a certain way? Are you honest about your clients? If so, you’re warming journalists’ hearts.
Crossing your fingers won’t make a reporter read your pitch, but applying a few of these psychological principles will.
Twitter launched its official app for streaming live video over its platform Thursday, after cutting off support for competitor Meerkat a little more than a week before.