6 essentials for outstanding brand journalism
Cobbling together a promotional article about your organization and hitting the ‘publish’ button is not enough. Follow these practices to capture audience attention and build loyalty.
Cobbling together a promotional article about your organization and hitting the ‘publish’ button is not enough. Follow these practices to capture audience attention and build loyalty.
Not only is the sudden death of a top exec a crisis for an organization, it’s also a trying time for employees and people close to that leader. It’s worth preparing.
Companies from Fandango to Land Rover are offering digital rewards and downloads targeted to customers’ interests. Bonus: Customers willingly provide you their data.
These simple practices will deepen audience engagement and expand your online reach.
Redundancies, made-up words, incorrect usage—all drive wordsmiths bonkers, and not in a good way. Abandon all hope, ye who click here.
Redundancies, made-up words, incorrect usage—all drive wordsmiths bonkers, and not in a good way. Abandon all hope, ye who click here.
Research also revealed that a version of the term ‘twerking’ dates back to the 1820s.
Engaging your employees and gaining favor with consumers can be as simple as doing the right thing locally, nationally and globally.
A sonorous voice and good diction are lovely attributes, but if you can’t transport your audience—and occasionally let them surprise you, too—you might be missing key qualities.
Many brand managers took part in responding to the historic ruling on Friday allowing same-sex couples to marry nationwide.
Sure, you focus on quality, but quantity matters, too. Think about reach, placements, ROI and more metrics than you can count on one sliderule. And then there’s geometry…
Sure, you focus on quality, but quantity matters, too. Think about reach, placements, ROI and more metrics than you can count on one sliderule. And then there’s geometry…
Eighty-five percent of consumers say they can’t remember a good brand story. Apply these tips to ensure your brand-related stories aren’t only memorable, but will also motivate people to buy.
Make sure your intranet is successful from the start. Try one (or more) of these creative launch ideas.
As the fallout from the Supreme Court decision settles, politicians and medical entities must make explanations of the Affordable Care Act easier for their audiences to understand.