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Archive for September, 2015
Ragan Insider Beki Winchel
Ralph Lauren steps down as CEO
The fashion leader says appointing his successor is ‘just the beginning’ and that ‘all the pieces are in place to position [Ralph Lauren] for continued growth.’
Ragan Insider Christina Starr
PR intern: 5 challenges I faced in my internship
Here are some things they don’t tell you in school or at the daylong employee orientation session.
Ragan Insider Sue O'Keefe
4 ways your brand can benefit from infographics
In B2B marketing, this popular visual format can deliver your message or other information vividly and succinctly. Here are some striking approaches.
Ragan Insider Michelle Garrett
6 ways to handle a failed pitch
Are your media relations efforts meeting radio silence? Here’s what you can do about it.
Ragan Insider Fletcher Dean
Do you follow the 135 rule when writing a speech?
If you’re not sure if you wrote too little or too much, use this veteran speechwriter’s rule of thumb.
Ragan Insider Jessica Lawlor
7 steps for promoting your personal brand
PR pros are adept at polishing the reputations and profiles of clients, but what about taking care of Numero Uno? Try these approaches.
Ragan Insider Ty Rothstein
9 deadly Facebook mistakes—and how to avoid them
If your Facebook page isn’t turning followers into customers, it’s probably because you’re committing one of these damaging missteps.
Ragan Insider Ty Rothstein
9 deadly Facebook mistakes—and how to avoid them
If your Facebook page isn’t turning followers into customers, it’s probably because you’re committing one of these damaging missteps.
Ragan Insider Russell Working
How to use newsjacking as a content strategy
Everybody’s newsjacking these days, but what’s the best way to do it? A new guide from Ragan Communications and Red Touch Media offers ways to generate coverage without stepping in it.
Ragan Insider Christine Clapp
2 key takeaways from Pope Francis’ speech to Congress
The pontiff employed a tandem of important techniques to engage his audience and convey a resonant message.
Ragan Insider Christine Clapp
2 key takeaways from Pope Francis’ speech to Congress
The pontiff employed a tandem of important techniques to engage his audience and convey a resonant message.
Ragan Insider Franny Oxford
How to talk to strangers at professional events
This isn’t a sixth-grade dance. Come on, wallflowers, get away from the punchbowl, and go mingle. Here’s some advice to help you rub elbows.
Ragan Insider Lisa Arledge Powell
6 ways agile PR agencies are creating and uncovering content
The rise of content marketing has many traditional firms struggling to remain relevant. Let’s look inside the new breed of PR agency.
Ragan Insider Rob Reinalda
A quick primer on hyphens
Hyphenation perplexes many people, even seasoned writers and editors. Here’s some help to take away the guesswork. (Oh, and happy National Punctuation Day!)
