Content engagement remains THE challenge
You’ve created piles of marketing content. Congratulations. Or should it be “Condolences”? Content not aimed at solving others’ problems amounts to spinning your wheels, says this expert.
You’ve created piles of marketing content. Congratulations. Or should it be “Condolences”? Content not aimed at solving others’ problems amounts to spinning your wheels, says this expert.
Though it’s not proper usage, clients may suggest the term because it’s more powerful than “affects.” What could you suggest instead?
Though it’s not proper usage, clients may suggest the term because it’s more powerful than “affects.” What could you suggest instead?
A Cape Cod website’s story on how an Apple Watch saved a teen’s life is picked up as far away as Australia and China, proving the value of its brand journalism strategy.
This week’s featured listings offers candidates with the right qualifications chances to work with Google—the top organization for corporate social responsibility.
Here are editing tips every writer can use to de-gunk copy, essays, even emails.
The New York Yankees great died Tuesday at age 90, after a lifetime rich in success on the field and skewed sagacity off the field. In tribute, we offer some of his observations.
The New York Yankees great died Tuesday at age 90, after a lifetime rich in success on the field and skewed sagacity off the field. In tribute, we offer some of his observations.
The Ohio-based hospital tracks readers who end up as patients, but that’s not what drives the editorial decisions of its powerhouse blog, Health Essentials.
The Ohio-based hospital tracks readers who end up as patients, but that’s not what drives the editorial decisions of its powerhouse blog, Health Essentials.
Early bird got the worm, but the second mouse got the cheese! There is still time to enter the Content Marketing Awards. Enter by Oct. 7 for your chance to share your story.
Your colleagues benefit from online diversions such as electronic games and social media interactions—in moderation, of course—according to a new study.
The 11,000 people who work for the pharmaceutical giant are not called ’employees’ but ‘colleagues,’ and candor and ethics outweigh business expediency.
Mere wordsmithing doesn’t address the essential puzzle of how to measure the efficacy of campaigns, the author asserts.
The digital format is the first for AP, and will allow communicators to search through its 5,000 entries easily among a variety of platforms.