Study: The characteristics of highly shareable content
There may not be a formula for viral content, but stories with the following attributes are likely to spark significant sharing.
There may not be a formula for viral content, but stories with the following attributes are likely to spark significant sharing.
Your website is lovely, your blog posts are lyrical, but typos and bad syntax could be driving potential customers away by the thousands. Stanch the bleeding. Here’s how.
This free download offers ways to benchmark your newsroom and improve your outreach to journalists—and the general public—by making it a content platform.
Nearly 70 percent of Michiganders disapprove of Gov. Rick Snyder’s handling of the water crisis in Flint. He pledged transparency but won’t reveal who is paying the two PR firms he’s just hired.
For those interested in an engaged workplace culture, less (staff) is more. Here are dozens of open marketing and communications positons—at organizations big and small.
Few people feel comfortable talking about themselves. These three steps make sharing your accomplishments on the social network as easy as can be.
Do you know the difference between ‘tortuous’ and ‘torturous’? Have you ever mistaken ‘tenet’ for ‘tenant’? It’s time to get these and other homonyms straight.
A stage as big as the Super Bowl means big time exposure for brands. As consumers strive for engagement with brands, marketers plan more than just ads. Here are strategies to note.
What did you do to command the media’s attention? We want to see exactly how you rose above the rest. Enter the 2016 Media Relations Awards by Feb. 10. Save $50 per submission.
What do Kobe Bryant and Paul McCartney have in common? They practice their respective crafts to improve. Writers should do so, too. Try these tactics to keep your writing skills sharp.
Targeting is paramount when trying to spread the word on behalf of your client, but which tactics work best? Try these approaches to stand out from the crowd.
These days selfies, celebrity breakups and dog pants—yes, dog pants—garner coverage. If you take pride in your pitches, read on.
We’re still waiting on the rest of the best in digital PR and social media. That’s why we’re giving you more time to submit your amazing work. Enter by Wednesday, Feb 10.
The author asserts that although compensation inequities can foment envy, a culture of secrecy can do even more damage in the workplace.
In his dealings with journalists and in other public settings, Matthias Müller seems to be emulating Tony Hayward’s tone-deaf blunders.