The beverage maker’s global initiative is its brand managers’ effort to unify its products under a new marketing strategy. Here are rebranding lessons to learn from it.
The crystal ball has been de-smudged. Let’s take a look at emerging trends for the year ahead.
The PR maelstrom includes accusations at all levels of government—including the EPA. On the eve of his State of the State Address, Gov. Rick Snyder says he’ll stay on and fix things.
We simply can’t choose the best if the best don’t apply. That’s why we are giving you more time to submit your best work in visual communication, design and infographics. Enter by Monday, Jan. 25.
We simply can’t choose the best if the best don’t apply. That’s why we are giving you more time to submit your best work in visual communication, design and infographics. Enter by Monday, Jan. 25.
More depends on a good headline for a post than you might imagine. Social research has uncovered powerful truths about writing a headline that inspires lots of online sharing.
There’s no need to worry about public relations jobs being replaced by computers any time soon, but certain tasks can certainly be handed over to the machines.
PR pros and ad execs have long looked to David Ogilvy as a guide. His well-known approach to copywriting is considered imaginative and unorthodox. Here’s a spin on his 10 tips for writing.
Can’t afford a professional designer? Never fear. Tools as familiar as PowerPoint can help you distill data-heavy content into visuals that your audience will gobble up.
There are challenges for managers and employees alike in creating a culture of freedom that pays dividends in the area of customer service. Here’s how your organization can pull it off.
Show us how you put digital PR and social media to work for your organization. We will spotlight the best digital communications strategy, so apply today. Final deadline is Jan. 25.
Show us how you put digital PR and social media to work for your organization. We will spotlight the best digital communications strategy, so apply today. Final deadline is Jan. 25.
The social network is increasing its character limit, launching new advertising products and cracking down on bullying. Here’s how the updates affect communicators.
Positions in the marketing and communications industry are evolving quickly. Here are dozens of open positions for creative folks seeking a new challenge.
The development of a storytelling campaign often raises the question of who should manage the project. Here are arguments for staking your claim and keeping things on track.
