Ragan Insider Chad White
How to write a meaningful apology email
First, determine whether a mea culpa is truly necessary, and then set about crafting it in a concise yet sincere way to your designated recipients.
Archive for February, 2016
Ragan Insider Kathy Klotz-Guest
7 key trends for the future of business storytelling
Marketers and brand managers must steer away from making their organization the protagonist and focus on emotional tales about real people. P.S. Tidy endings are boring.
Ragan Insider Beki Winchel
Academy takes on diversity issue, marketers (mainly) stay clear
Twitter was active last night during the Academy Awards, social media managers skirted the controversy—except for one brand representative’s misstep.
Ragan Insider Mars Dorian
Networking lessons improv has taught me
This expert insists that the key to a powerful presentation lies in finding a balance between extroversion and introversion, between talking passionately and listening fanatically. But you must also learn how to be spontaneous.
Ragan Insider Beki Winchel
What brand managers should know about Facebook ‘Reactions’
Marketers will now have a variety of consumer reactions to consider when posting on the social media platform. Here’s how the tech company’s latest feature can affect virtual relationships.
Ragan Insider Daphne Gray-Grant
7 negative emotions writers feel—and how to overcome them
Apprehension about your ability to craft fluid, meaningful prose occasional can grip anyone who tries to string words together. Relax. You’re not alone. Here’s some helpful advice.
Ragan Insider Arik Hanson
The virtual office is the future of PR
Do you work in an ‘open workplace’? Our essayist makes an overlooked point: The biggest, most wide-open office space is the virtual, remote office. Why is it so little talked-about?
Ragan Insider Clare Lane
30 jobs in the PR and marketing world
A career in communications is often demanding, but that ambitious schedule means there’s little dull work. This week’s featured listing gives one PR newbie a unique internship opportunity.
Ragan Insider Lisa Arledge Powell
Shockwaves abound as new regs classify PR as lobbying
New York is the first state to categorize public relations as lobbying. Watch out, industry leaders are fighting mad.
Ragan Insider Beth Nyland
Communicators, what’s your superpower?
Are you a grammar goddess, a word wizard, a syntax specialist, a phrasing phenom? Acknowledge your shortcomings, sure, but celebrate and share your strengths.
Ragan Insider Russell Working
5 reputation-building tips from DC Water
Like Flint, Michigan, our nation’s capital had its own lead-tainted water crisis in the 2000s. Its utility learned that rebuilding your good name is a long-term battle starting with transparency.
Ragan Insider Lisa Arledge Powell
Brand journalism explained—in Academy Awards terms
What does your content creation campaign have in common with the Oscars? A lot more than you might think.
Ragan Insider Susan Young
CDC underestimates possible health risk from laminate floors
Thirteen days after a public warning about formaldehyde-laden flooring, the agency says more people could be in jeopardy. And how is Lumber Liquidators managing its end of the crisis?
Ragan Insider Mark Nichol
10 kinds of apostrophe mistakes—and how to avoid them
Plurals and possessives can confound even veteran writers, and style guides differ on punctuation of numerals and single letters. Here’s some help.
Ragan Insider Rob Cottingham
Avoid Bernie Sanders’ public speaking mistake
You’ve got a rousing speech, guaranteed to raise cheers? Don’t be too sure of that. Consider what happened to Bernie Sanders in South Carolina recently.
