12 terms that you didn’t know existed
You know the feeling of not wanting to get out of bed in the morning? There’s a word for that. How about saying a word so many times it loses meaning? Yep, there’s a phrase for that, too.
You know the feeling of not wanting to get out of bed in the morning? There’s a word for that. How about saying a word so many times it loses meaning? Yep, there’s a phrase for that, too.
Real-life situations demand straightforward messages. Why not apply that urgency to conveying your thoughts and insights at work? Here’s guidance on weeding out overblown phrasing.
The social network’s enterprise service is launching in a few weeks in London. Here’s what organizations—and their employees—can look forward to.
The reality of effective online efforts can be hard for marketers to admit. Here are several things you should know before you embark on your next campaign.
Sometimes it becomes evident soon after you start there; other times it’s because you or the organization’s dynamics have changed.
Today video is our industry’s way of life. How does your video stand out? You have until Oct. 26 to show us your best in video content and production. Enter now.
As consumers’ tastes and interests evolve, so must familiar slogans and icons. Here’s how brand managers at the makers of Frosted Flakes are updating a highly recognizable mascot.
Reporters, editors and news producers take different approaches to social media. Identifying these tendencies is vital to landing your pitch.
A comprehensive network plan is essential for expanding your marketing reach on the web. Follow these ideas to identify and engage relevant audiences for your specific offerings.
Corporate blogs are a great place to tell your organization’s story, but social media and mobile content might be more effective at bringing in new customers. Here’s why.
If you’re getting bogged down by a client or co-worker’s vision, this framework can help solve the problem you face.
A spokesman for the company said the Halloween decoration ‘is not in line with [Home Depot’s] core values,’ despite its creators’ calling it just ‘a fun-spirited prank.’
Ever been criticized for having too many jobs on your résumé? Experts say job hopping could actually be a positive. Here’s how—along with a list of open positions to consider.
Hippos and pooches and bears, oh, my! Online personae needn’t be human. These highly entertaining critters convey voice and exuberance in a way that could benefit brand managers.
Brand managers are struggling to boost interactions with consumers on the growing number of images, videos and articles they produce. Some are doing it right; are you?