Ragan Insider Sabrina Fenster
A marketer’s guide to Halloween
Embrace the spookiest season of the year with these trends, statistics and ideas.
Archive for October, 2016
Ragan Insider Greg Harris
How to stop stifling your employees’ voices
Surveys are great—if you don’t ignore them—but there are other ways to solicit feedback. Make sure you actively listen to your staffers and implement action plans to engage them.
Ragan Insider Taylor Gallagher
PR takeaways from 4 cult-classic movies
What do an Irish misfit, an aspiring writer and ‘the Dude’ have in common? They offer lessons for industry pros. Read on—and leave that spooky black candle unlit, please.
Ragan Insider Jon Mowat
The question that brand storytellers must ask
Well-crafted videos will fail to evoke emotion and action if marketers don’t understand consumers’ motivations. Here’s how to get the answers you seek.
Ragan Insider Laura Petrolino
Trick or tweet: 8 Halloween costume ideas for communicators
Whether you’re a content specialist or a marketer who has created a viral meme to promote a brand, take a cue from your workday to inspire your options for this year’s masquerade.
Ragan Insider Beki Winchel
Twitter chops Vine to focus on live streaming
After reporting additional dismal revenue numbers, the company laid off 350 staffers and gave the boot to its six-second video loop platform.
Ragan Insider Nicola Pittaway
20 signs you work in PR
There are some things all communication pros can relate to. Here’s a list to let you know you’re not alone.
Ragan Insider Jayson Demers
How to beat your competitors on social media
Brand managers’ online prowess can be swept away by a competitor if you’re not careful. Here’s how to keep tabs and make sure you’re on top.
Ragan Insider Daphne Gray-Grant
26 terrific—and free—tools to help you write smarter
From managing time to streamlining text, these apps and programs can help writers turn a blank screen into fluid prose. (OK, having talent IS a prerequisite.) See which would help you.
Ragan Insider Kristin Long
Infographic: 26 tips to create your personal brand
You spend every workday cultivating your organization’s brand, but what about your own? This A-to-Z guide will help you craft an online presence you can be proud of.
Ragan Insider Samantha Ferguson
Social media marketing lessons from 5 notable brands
From toilet paper to technology, your product or service can get a positive jolt from a distinctive online voice. Examine these approaches to see what might work for your web presence.
Ragan Insider Julia Sahin
How PR must change along with emerging technology
With advancements come new challenges for communicators of all stripes. ‘Use more visuals,’ ‘Make sure it gets shared,’ ‘Watch out for cyber risks.’ Here are the musts for industry pros.
Ragan Insider Tim Kuppler
8 keys to building and sustaining your company culture
A workplace atmosphere cannot be mandated from above. Work with employees at all levels to apply culture fundamentals and cultivate a collegial environment that promotes cooperation and productivity.
Ragan Insider Mary Walton
Proofreading tips for flawless communications campaigns
Tired of letting pesky errors slip by you? Instead of hiring an editor, become your client’s most valuable asset by adopting these editing approaches.
Ragan Insider Clare Lane
30 jobs in the PR and marketing world
Is experience with data the secret to nabbing your next marketing job? Some say ‘yes.’ Others advise brushing up on a variety of related skills. Here are insights—and open jobs to browse.
