6 social media mistakes that communicators are still making
We’ve been at this online networking and branding thing for a while now, yet some persistent sins of omission or commission are hindering people’s and organizations’ success.
We’ve been at this online networking and branding thing for a while now, yet some persistent sins of omission or commission are hindering people’s and organizations’ success.
A new survey shows that people know they need mobile but face challenges getting started. Here are some tips for overcoming roadblocks.
Infographics, data visualization, images and GIFs—more and more brand managers are including them in their efforts. Check out these statistics and see how your strategy stacks up.
Email is not going anywhere, the author writes, but there are other supplementary options for making sure your messages land with all your employees.
The ride-hailing service was accused of profiting off the recent immigration ban by lifting its surge pricing in New York after taxi workers went on strike to protest the executive order.
Maybe your job category has morphed into ‘content creator,’ or perhaps you do more editing and proofing than crafting original copy. A changing landscape requires ever more skills.
Inflatable campfires? Kazoo-based data gathering? If your employee meetings are a snooze, learn how good things can pop up when you crank the handle of creative engagement.
The PRSA speaks out about pros’ responsibility, and execs from high-profile companies respond to Trump’s executive order that bars citizens of seven countries from entering the U.S.
Launching a tech company is hard work, as is building buzz about your new products and services. Good coverage can boost your brand, so follow these guidelines for savvy pitching.
Engaging millennials and their more established colleagues isn’t simply a tactic for stemming staff turnover. It’s also a catalyst for greater collaboration and brand ambassadorship.
The social platform used to enable its users to embed Instagram photos in tweets, but cut off access once rival Facebook acquired the app. Now it’s warming up to market itself to new users.
National observances such as Fourth of July, as well as whimsical salutes like Sunglasses Day, afford brand managers a chance to make a splash online. Just make sure it’s not a belly flop.
Your top priorities should be the way leaders communicate, your organization’s reputation, and whether employees feel heard.
The punctuation mark can be tricky even for veteran writers. Follow these rules to use the oft-abused characters correctly.
The company launched a petition to make the day after NFL’s final game of the season a national holiday. The PR move was met with mixed reactions.