Archive for April, 2017

Ragan Insider   |  Andrea Holland and Sarah Elder

How PR pros can handle bad press

Making news for the wrong reasons is never a good thing, but the way you respond can make or break your brand’s reputation. Consider these tactics to maneuver your organization through a fallout.

Ragan Insider   |  Shel Holtz

Is Mastodon doomed to extinction?

The interest-focused platform is the new social media darling, but can it hold on for the long term? Marketers could make the difference—and find a new channel for engaging consumers.