Archive for May, 2017

Ragan Insider   |  Russell Working

AP allowing the singular ‘they’

Traditionalists might not like the use of a plural pronoun to designate an individual. Within the context of malleable gender identity, however, advocates are praising the change.

Ragan Insider   |  Katie Delahaye Paine

Why AVE is toxic to PR

It’s high time for public relations practitioners to put the kibosh on the ad value equivalency metric, the author vehemently asserts.