Should PR pros go to grad school?
The author, who did pursue an advanced degree, weighs the positives and negatives, as well as how one should proceed after taking the plunge.
The author, who did pursue an advanced degree, weighs the positives and negatives, as well as how one should proceed after taking the plunge.
Seven out of 10 U.S. employees are disengaged at work and not producing up to their potential. That’s a huge problem for businesses of all stripes.
Want an irresistible lead-in? Use numbers, ask questions and pull heartstrings, according to Buzzsumo’s analysis of 100 million Facebook and Twitter headlines.
You might think the PR industry is filled with cocktail parties and client successes, but it’s a stressful career that requires hard work. Here’s how you can navigate it.
What’s hot? Email and social media. What’s not? Display advertising and direct mail. Check out these survey results.
Pure intelligence is a fundamental characteristic when you’re seeking new employees, but one characteristic supersedes even that. Read on to learn what separates superstars from also-rans.
Recruiting, motivating and retaining employees comes down to workplace satisfaction, of course—staff polls, not so much. The author suggests talking to people instead.
Defeat your doubts and find your unique voice by going back to childhood—when everything was possible.
Want to produce online content that will capture attention and boost your sales? Consider these ideas.
Your small budget doesn’t have to get in the way of your big plans.
Share your impressive health-related app with Ragan’s 2017 Health Care PR & Marketing Awards. We’re also looking for more entries in the visual design, article and publication categories. Enter by July 11.
Lackluster openings and lumping the audience into a glob are symptoms of a bad presentation. Ignite a spark before you utter a sound, and keep rolling with this advice.
If you want to ruin morale when shakeups loom, wait until the last second, use vague language and avoid communicating bad news.
Success online often requires ponying up for ads, impressions or influencers, but your strategy should incorporate owned and earned media as well.
‘Harry Potter and the Philosopher’s Stone’ is celebrating its 20th anniversary. Here’s what communicators can take away from characters of J.K. Rowling’s popular series.