How to help mid-level managers communicate change
Consistency is crucial to messaging, especially amid significant transformation within your organization. Here’s advice on minimizing individual filtering so your message stays on point.
Consistency is crucial to messaging, especially amid significant transformation within your organization. Here’s advice on minimizing individual filtering so your message stays on point.
Make note of the 11 key factors that influence whether your content thrives or nosedives.
Set aside your math phobia, and wade into measurement. There’s no undertow, just the opportunity to make stronger pitches, prove your worth and identify growth potential.
To succeed in a job interview, leave badmouthing of current or former employers out of the conversation. Instead, keep it positive. Plus, check out a roundup of current job openings.
Don’t assail inboxes with salesy, generic fluff. Make your content useful, personal, emotional and honest.
The internet has global reach, but smaller communities thrive within it. A new offering, Bulletin, aims to tap into that micro-market for focused reporting. Here’s what PR pros should know.
Whether you dub it brand journalism or content marketing, tucking your promotional message into an engaging narrative makes it more palatable for consumers. Here are three examples.
The classic poem ‘Stopping by Woods on a Snowy Evening’ gets the red-pen treatment.
After you identify the business objectives your content will support, take steps to build a culture that prioritizes analytics. Here’s how to get started.
The chain hit the brakes on its signature fast-food sandwich to teach customers about the FCC’s recent action to favor certain providers of internet content. Those who didn’t get it finally got it.
Several poignant—and painful—moments on the show offer guidance for those penning a presentation.
Disseminating corporate information is no rousing fairy tale, but it doesn’t have to be a grim fable, either. Try these tips to add spice, flavor and a bit of whimsy to your messaging.
The author sorts out a common punctuation quibble and offers helpful guidance.
Converting casual interest in your company to a visit to your website and, ultimately, a purchase takes some doing, but with these steps, you can parlay a simple news update into revenue.
The annual report on consumer confidence shows widespread skepticism, as ‘media’ becomes a catch-all source of sketchy information, but true journalism sees a nascent renaissance.