Guidance for adding humor into corporate writing
Cracking jokes online can bring the house down, but just one tone-deaf gag can pancake your credibility. Follow this advice to walk the comedic tightrope in today’s touchy times.
Cracking jokes online can bring the house down, but just one tone-deaf gag can pancake your credibility. Follow this advice to walk the comedic tightrope in today’s touchy times.
With allegations of sexual misconduct by staffers in Haiti, the disaster relief agency has found itself in a PR catastrophe. Statements and inaction by top exes have only fueled the firestorm.
Good writing is a discipline. Here are some bad practices that all writers should weed from their daily routines.
Bookmark your blogs. Curate helpful articles. Alphabetized for your convenience, here’s a batch of advice about how to promote your pieces.
How three hospitals use video to highlight their culture, recruit nurses and shine the spotlight on their employees.
From chatbots to live video, technology can help you engage with a broader audience. Don’t forget the personal touch, though; today’s consumer demands it.
Drop the investor-centric fluff, and find the core story of what makes your company unique. Hopefully, that doesn’t consist of execs who demand backup planes to follow their private jets.
Find out what you should be doing this year if you want to improve your hospital’s reputation and attract new patients—not to mention boost your internal credibility.
Website optimization might seem like the purview of coders and digital engineers, but Google’s data provide powerful insights about the success and reach of your content.
The fast food chain faced ‘Rick and Morty’ fans’ ire after it ran a promotion based on the show’s running condiment joke, but greatly underestimated the demand. Now, it’s making things right.
Aspiring to a job in communications? Commit to a lifetime of learning. Also, gain practical experience, learn how to tastefully market yourself, and prioritize networking.
As Facebook prioritizes interactions among friends, even fans who follow you aren’t seeing your posts. Here’s how to bring eyeballs to your videos.
One errant tweet can launch your client into internet infamy. Follow these guidelines to weed out errors and produce cleaner copy.
It’s not enough to drop in some text, scrawl a subject line and hit ‘send.’ Timing—and structure, follow-up, tone, responsive design, strategy, aesthetics and moderation—are everything.
After criticism on social media rose, several brand managers are cutting ties and with the NRA. Here’s how they’re communicating their stance.