Why the uptick in paywalls is a problem for PR pros
As publications look to grow their revenue, PR pros must adjust to the changing media landscape. Here’s why you shouldn’t shrug off increasingly gated content.
As publications look to grow their revenue, PR pros must adjust to the changing media landscape. Here’s why you shouldn’t shrug off increasingly gated content.
Less is typically more, don’t ditch the channel before assessing the content, and strive to make the company’s purpose personal.
Start by reviewing what must be discussed; then state your desired outcomes. Identify a leader for each item on the docket, and end by assessing your gathering’s effectiveness.
Witty or not, the title of your blog post must be concise enough to fit on mobile screens and taut enough that Google doesn’t foreshorten them. Here are a few guidelines.
While the microblogging platform has delivered some big wins for companies like Wendy’s, it can be a bumpy road for communicators finding their sea legs. Steer clear of these perils.
Some industry insiders say the press release is dead, but others believe it still has its place in your media relations efforts. Here’s how to get the most out of this old school tactic.
Let us put you in the spotlight. Enter PR Daily’s 2018 Content Marketing Awards today. The final deadline is June 27.
Ragan’s Internal Comms Leadership Forum in New York is accepting open applications.
Reframe those negative thoughts, tackle anxiety head-on, and consider your presentation in the context of world history.
Organizations increasingly are drawing up detailed lists of skillsets to help with hiring, job evaluations, career advancement and earning a voice among the senior leaders.
After its communications chief twice uttered the N-word, leaders dismissed him to demonstrate the company’s values and to avoid the social media scrutiny that invariably follow in such cases.
Among the mistakes: Publishing too often (or not often enough), being too promotional and measuring the wrong metrics.
Freshen up your self-focused photography skills for this week’s featured position. Plus, check out our roundup of other current openings.
Stay current on these crucial changes to The Associated Press Stylebook.
Serve up fresh content, use sharp visuals, and let analytics drive your strategy.