Rev up your headlines and attract readers with these 10 tips
Puns, labels, gerunds and overall vagueness will have your potential audience staying away in droves. Instead, follow this guidance to increase clicks and retention.
Puns, labels, gerunds and overall vagueness will have your potential audience staying away in droves. Instead, follow this guidance to increase clicks and retention.
Check out these examples of useful videos for internal and external outreach.
Retweeting lousy links, mindlessly pasting across platforms and using useless hashtags can undermine your credibility.
How should PR pros adjust their pitches when approaching TV producers? The medium still garners plenty of attention—and requires a unique angle.
Start by defining tangible objectives. Then, identify the audience you want to reach, and start crafting a precise, concise set of questions.
As officials warn of the coldest temperatures in a generation, many are working to educate people about the dangers of the deep freeze and to share updates to protect readers.
What gets measured gets managed—and funded.
Should your executives be on Twitter or LinkedIn? To answer that, start with a strategic question: What are your communication goals?
Launching a pitch and wishing for coverage is like tossing a stone in the air and hoping to hit the moon. Instead, try these approaches for enduring partnerships with journalists in your niche.
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What does it mean to PR pros that news outlets love the word “new”? Or that ABC News has the most negative tone, while it’s all sunshine and unicorns at POPSUGAR?
Telecommuting is growing in popularity, but that freedom and flexibility can come with a hefty price tag: loneliness. Here’s how to keep your far-flung colleagues connected and engaged.
Repurposing content, livestreaming, and embracing SEO and metrics should be key elements of your efforts in 2019.
The move, slated for 2020, means brand managers can better reach consumers and target their ads. However, critics pointed to anti-trust issues and Facebook’s ongoing data privacy issues.
Software can string words together, but it can’t draw people together with a tug at the heartstrings. AI and machine learning can, however, help with all that tedious research.