15 ways to doom your pitch and tick off journalists
Launching a new product or service? Announcing some guy’s recent promotion? Is your ‘best-selling’ ‘guru’ available to share ‘thought leadership’? None for me, thanks.
Launching a new product or service? Announcing some guy’s recent promotion? Is your ‘best-selling’ ‘guru’ available to share ‘thought leadership’? None for me, thanks.
Instead of creating generic demographic groups based on age, tenure and gender, try tightly targeted, incisive segments.
Content creators might be hesitant to invest in sleek productions, but it’s never been easier to craft a compelling visual piece. Here’s how to jumpstart your efforts.
The annual White House Correspondents’ Association dinner featured a presidential historian rather than having a comedian deliver the keynote. Here are five takeaways for presenters.
Ragan workshops provide daylong deep dives on your doorstep. Save $200 on all workshops through May 3.
We want to know about the work you’re most proud of. Enter Ragan’s 2019 Health Care PR & Marketing Awards. Save $50 when you complete your entry by May 10.
In a poll of 10,000 employees conducted by Ragan and Blind, the transportation company rebounded after controversies. Not every firm, nor their top leaders, fared so well.
Entrepreneurs have energy and passion, but those vital elements can misfire without clear direction and a purpose-driven plan. Identifying potential pitfalls can help.
Working in PR or communications can be a demanding career that requires long hours and late nights. Here are some tips to help strike a healthy balance.
Millennials are earning a decent income, but many financial factors keep them from flourishing. Find out which states offer the best opportunities for this generation to thrive.
Ensure you’re prepared for new risks with help from the experts at this conference.
There are more than 30 categories, including multichannel campaign, Instagram Stories, social listening and real-time response and recruitment campaign. Your last chance to enter is May 3.
To grab your audience’s attention, shoot a how-to video, attend an event, or answer a slew of frequently asked questions.
Despite familiar challenges, a compilation of results from five surveys reveals that support from top leaders and an array of new tools can clear away the clouds hanging over measurement.
The famous ‘Elements of Style’ marks a century of lessons for writers: ‘Omit needless words,’ and use a ‘concise, comprehensive statement’ to anchor descriptive paragraphs, among others.