There should be something on this list to inspire everybody—from large campaigns using complicated apps to simple campaigns that get the users involved—in a variety of sectors, including consumer goods, alcohol brands, food companies, and retailers.
Heineken Beer Tender
A simple little app in which you share a keg of beer with a friend anywhere in the world. And you get in one in return.
This was one of the first campaigns that used Facebook in the real world, bringing interaction and fun to Diesel stores.
KLM Meet and Seat
A campaign from the Dutch airline KLM. It wanted to make flying more fun by enabling people to network with each other.
Lots of brands have thanked their followers, but none have done so in a more personal way than this video from Kraft, which thanked each of them personally with a song.