25 Facebook campaigns to inspire brands

There’s something for everybody on this list, from big brands to small ones, in all manner of industries.

For the last couple of weeks we’ve heard about the Facebook IPO, so let’s shift the focus from the business of the social network to some useful video case studies from brands and businesses that have used Facebook to their advantage.

There should be something on this list to inspire everybody—from large campaigns using complicated apps to simple campaigns that get the users involved—in a variety of sectors, including consumer goods, alcohol brands, food companies, and retailers.

Heineken Beer Tender

A simple little app in which you share a keg of beer with a friend anywhere in the world. And you get in one in return.

iLike Diesel

This was one of the first campaigns that used Facebook in the real world, bringing interaction and fun to Diesel stores.

KLM Meet and Seat

A campaign from the Dutch airline KLM. It wanted to make flying more fun by enabling people to network with each other.

Kraft Likeapella

Lots of brands have thanked their followers, but none have done so in a more personal way than this video from Kraft, which thanked each of them personally with a song.

Citroen Car Crowds

Rather than rely on their own designers to build the next great car, Citroen went to work with its Facebook fans to deliver a brand new motor.

Volkswagen Fan Wagen

One of the biggest car brands in the world kitted out a couple of its best known models to be themed in the same way as Facebook.

Heineken’s One Like, One Balloon

Heineken came up with a cool way of engaging with its fans and getting more “likes” by promising to blow up a balloon for every “like.”

Corona Light

Corona wanted to create buzz without a huge budget, and it did so by giving fans the chance to appear on a New York billboard.

What Zurich Needs

You don’t often see great political campaigns on Facebook, but this one changed the way people thought about voting and about their city.

Smiles Orange Juice

This brilliant campaign for an orange juice brand in Israel inspired people to smile while juicing their own orange.

Schweppes App

The drinks company provided a useful app that enabled people to change their profile photos into a beautiful design.

Facebook Physical Book

A phone company wanted to create something special using Facebook and they did so by allowing people to download a physical copy of their profile in book format.

Playboy Video

The adult magazine created a smart campaign that used Facebook Connect to personalize videos for users and create a special piece of content.

Take My Lollipop

This was probably the scariest Facebook campaign ever. Through Facebook Connect, it used your photos and data to scare the life out of you.

Whopper Sacrifice

This is an old campaign, but it got huge attention at the time. Instead of adding friends, this smart app asked you to remove 10 friends in exchange for a free whopper.


This is probably one of the most ambitious Facebook campaigns created. It had a huge production budget and an engrossing story.

Flair fashion Tagging

This campaign used the tagging feature on Facebook and replaced photos with outfits to give the female readers of Flair magazine a great fashion resource.

Trident Gum

This campaign from Trident was all about getting people on board, even though they were doing their taxes. It promised a fun audit of your Facebook profile.

Heineken Personalized Bottles

Yet another one on the list from beer brand Heineken, which gave designers all over the world a chance to personalize bottles.


The chocolate brand wanted to cash in on the Olympics so it enabled people to support the U.K. team in a virtual parade via Facebook.

My Saddest Friends

This simple app aimed to find a person’s saddest friends and cheer them up via Facebook. Launching in Israel, it was a great way to put a smile on a person’s face and give the brand extra exposure.

The Museum Of Me

One of the best known campaigns of the last couple of years turned Facebook profiles into a private gallery.

Subway Youth Campaign

When Subway wanted to tap into a youth audience, it turned to Facebook and a voting campaign that inspired the entire community.

Real World Renault

A motor show is not somewhere that you would expect to see Facebook, but Renault was able to use it to the brand’s advantage in this very setting.

Budweiser Canada

When one of the biggest beer brands in the world wanted to crack the Canadian market, it turned to an agency to create a first person hockey game.

Niall Harbison is co-founder of social media agency Simply Zesty, where a version of this story first appeared. Follow him on Twitter @niallharbison.


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