I am not talking about the newbies. I am referencing the folks who have been to the classes and read the blogs, yet still think Twitter is a way to republish the decades-old corporate brochure in compact installments.
If you work with business-to-business clients in any area of marketing, strategy, brand, or social media you’ve probably had similar discussions. Here are the top 26 things that Twitter is not.
1. Twitter is not a medium to share the website content you wrote for your flash-based site that matched your printed material for the annual shareholder meeting in 1992.
2. Twitter is not a medium for you to hire a transcriptionist to break your content from 1987 down into 140-character segments for tweeting over the next five years.
7. Twitter is not a self-promotion tool. Spend more time giving the social love and helping others than you do bragging about yourself.
10. Twitter is not the best tool to yell at someone.