3 easy ways PR pros should use YouTube

From video pitches to a personal crisis response, YouTube can help you woo customers and the media.

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Thanks to social video-sharing websites—namely YouTube—we are no longer forced to pay big advertising dollars to put commercials on TV. Instead, small businesses can produce their own commercials at a low cost, post them online for free, and market them in an attempt to build their followings.

There’s no doubt about it: YouTube is evening out the playing field for companies of all sizes.

That said, it’s important to note YouTube is not simply a place to post commercials and pull in business. In fact, it’s useful for a variety of endeavors. Most importantly, it has proven to be an easy-to-use tool for PR. However, many people don’t use it that way.

For some it’s because the idea of creating videos is still a bit foreign, if not downright scary. Others simply can’t figure out how the social network could be useful for PR. Either way, it doesn’t change the fact that short of face-to-face contact, nothing is more personal than a video.

Whatever your reason for not tapping into this 21st century PR machine, I’ve put together a brief list of YouTube tips you can use right now:

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