3 essentials for your online newsroom

Digital newsrooms make it easier for reporters to cover your story or organization. Here’s how you can help journalists do their job.

By Lisa Arledge Powell
April 29, 2015

Ragan Insider Premium Content

In our visually focused world, there has never been a more crucial time for public relations professionals to include multimedia content as part of their offerings to journalists.

I deal with top reporters and editors daily. I’ve discovered that having high-quality photos and video greatly improves the chances for media coverage.

Download a free white paper, “How to be a Brand Journalist,” to learn what it takes to become a successful brand journalist and create news content on behalf of your brand.

Today, an online company newsroom is the best way to deliver your content to journalists and news decision makers. The best way to set your online newsroom apart is by ease of use. Be sure reporters can find and acquire your multimedia content—hassle-free.

What do journalists want in an online newsroom? Here are three tips:

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