3 Facebook features PR pros should be using

Three new tools can help news outlets connect with people who are increasingly turning to the social media giant for their news.

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Though it started as a site for college kids to connect, Facebook has become a major source of news for most of its users. More than 60 percent of users (up from 47 percent in 2013) log in to their accounts to get the news.

Facebook users are more likely to post and respond to news content than Twitter users are. Recognizing that trend, Facebook has added tools for news outlets. Here are three of those features and tips on how to use them:

1. Instant Articles

The New York Times, BuzzFeed, National Geographic, The Washington Post and The Guardian are among the major media outlets publishing to Facebook’s Instant Articles. The program is now available to all publishers of any size, anywhere.

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