As we “celebrate” well over a decade with the likes of Facebook (founded in February 2004), Twitter and LinkedIn, it’s hard to imagine life before these platforms. They’ve changed the way we conduct business, advertise, stay in touch, make announcements, network, reconnect and exert emotional leverage over high school enemies. To say the least, social media has profoundly transformed public relations, marketing and business communication.
However, too much “connectivity” has its drawbacks. Even the creators and purveyors of these technologies have started highlighting the pitfalls of online obsession, and science is confirming the deleterious effects of social media. It is part blessing and part curse for companies and individuals alike.
Most business owners can’t survive without social media, but that doesn’t mean it has to be a draining centerpiece of your strategy. Here are three reasons to consider doing less on social media: