3 keys to personal branding online for millennials

Millennials seem able to use social media in their sleep. Envisioning and building a distinctive, credible online persona might be more challenging, so heed this advice.

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As millennials, we have been surrounded by social media for most of our lives. Until now it’s been pretty easy to manage—post a status here, “like” an angry cat meme there.

Now that you’re entering the real world and you don’t have mom to protect you, how will you depict yourself on social media?

We’ve been told time and time again to be cautious about what we post, because it’s out there forever and anyone can see it. But no one, including our moms, has advised us how to make the most of Facebook, Twitter, or Tumblr. How do you stand out among more than 1 billion users on Facebook, or 200 million (active) users on Twitter?

Developing a personal brand strategy

Personal branding is a way to convey to others who you are and what you do. It’s a way for you to get noticed on social media for all the right reasons.

However, it is not an easy process to undergo—it requires you to dig deep and understand how you want to portray yourself. Don’t fret. There are three basic actions you can focus on as you enter the branding process: build, connect, and engage.


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