3 marketing lessons an intern taught his new agency before starting
A video the impromptu applicant sent via Twitter was bold, funny and charming. It pressed all the right buttons and made an amazing first impression.
Then another tweet, and then a video, and the next thing you know, we’ve got ourselves an intern named John Donahue who’s first-day arrival is met with anticipation usually reserved for royal babies, new episodes of “Homeland,” and (for most of our office anyway) Phish concerts.
Let’s go back a few weeks.
We had taken to our Twitter handle to alert anyone who cared (and plenty who didn’t) that after a season of soul-crushing losses, we had pulled off a softball victory. Shortly afterwards, we got the following response.
@ConnellyAgency heard you guys need some softball help. Lucky for you I’m available. You’d probably have to take me on as an intern though?
— John Donahue (@JDonahue135) August 6, 2013
This got our attention. But was John Donahue a one-tweet wonder? There was only one way to find out.
@JDonahue135 Consider us intrigued. Email your info to rmccarthy@connellypartners.com. Note: BRING. YOUR. GAME.
— Connelly Partners (@ConnellyAgency) August 6, 2013
He responded to the challenge. And then some.
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