3 marketing lessons from wacky Valentine’s Day brand efforts

McDonald’s, Wingstop, Food Network and more are hoping to win consumers’ hearts leading up to Feb. 14—and they’re pulling out all the stops.

Love is in the air, but do these brand managers have Cupid’s arrows?

Many PR and marketing pros hop on the bandwagon to do something special for holiday seasons, and Valentine’s Day isn’t proving to be any different—even for brands that you might not think are so romantic.

Here are three takeaways from these unique PR and marketing stunts:

1. McDonald’s bling ring: Generate online content (and buzz).

McDonald’s promises the garish piece of jewelry is the “only real, gratuitously encrusted diamond ring specifically designed to show just how big your Big Mac love is”—but only the consumer who adequately pledges his or her love to the fast-food chain’s burger will get “a ring on it.”

Love is in the air! Literally. With the aroma of the 3 Big Mac burgers.😝 And we’re celebrating with the Bling Mac—a gratuitously diamond-encrusted prize for the fan who tweets the best, most creative vows of Big Mac burger love to @McDonalds in the #BlingMacContest! 👀🍔💍 pic.twitter.com/EADWJzVOvU

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