3 methods for more engaging virtual town halls

Make employees feel heard and bring in diverse voices.

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Companies that prioritize engagement and well-being see higher productivity, lower turnover and greater resilience.

Mandy Mooney, director of internal communications at Prologis, said her organization operates around the understanding that their people are their greatest competitive resource. This notion is built around Gallup research, which reveals companies with highly engaged employees outperform competitors by 147%.

Town halls are core to employee engagement for Mooney, she explained at Ragan’s Future of Communications Conference. Here are three recommendations for planning and executing town halls people look forward to:

Having senior leadership or those who can represent them speak at town halls shows employees the humans leading the organization.

“They look forward to this moment of engagement, and why? Because it builds trust among employees,” Mooney said.

The best way to bring senior leadership in is through regular Q&A sessions. Mooney says this is — without a doubt — the most loved segment in her town halls. The Q&A allows employees to speak directly with executives. These sessions foster transparency, continuing the theme of visibility and trust, while creating a sense of virtual connection with leadership.

2. Engage every five minutes

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