This article originally appeared on PR Daily in February of 2017. The relationship between PR professionals and journalists is far from perfect.
PR pros feel neglected and ignored after spending hours upon hours researching and pitching the best fit for a given reporter. In turn, journalists feel they too often get professionally ghosted or catfished by publicists.
Searching for interest in all the wrong places, failing to prove what you can offer the other person and letting potential matches fall off the radar will set you up for professional heartbreak.
Don’t let the parallels between online dating and digital communications discourage your media outreach efforts. As in any relationship, it’s all about communication.
A recent survey reached out to 1,300 reporters, editors and writers at hundreds of publications to determine what they want (and don’t want) in a pitch.
After sifting through hundreds of responses, publishers revealed three mistakes commonly committed in pitches.
Mistake 1: Failing to do your research