People have a shorter attention span than a goldfish, according to a study on Canadian media consumption by Microsoft Corporation. That means in the time you took to read this sentence, you’re probably thinking of something else.
But if you can stay focused for a few minutes, let’s talk about the world of communications. More importantly, the channels we use and levers we pull to tell our organizations’ stories.
With the constant evolution of technology, social media and other communication channels, along with the varied preferences of all the generations currently in the workforce, communications professionals have their work cut out for them when engaging employees effectively.
As you flesh out your communications strategy for the year, keep a few things in mind:
1. Email isn’t going away.