3 PR lessons from Pope Francis’ TED Talk

Brand managers can take inspiration from the pontiff’s address, which warned listeners not to forget those around them and to use their power wisely.

Ragan Insider Content

Pope Francis has garnered admiration for his use of social media, but his recent surprise has made even more headlines.

The pontiff took part in TED2017—a nonprofit talk series that stands for “Technology, Entertainment and Design”—which was held Tuesday in Vancouver, British Columbia.

The pre-recorded talk, titled, “Why the only future worth building includes everyone,” marked the first time the pontiff addressed an international conference—and the first time any sitting pope has made a speech like this.

The Verge reported:

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