According to Gleanster, 84 percent of top companies either automate their social media efforts or are considering doing so in the near future.
With numbers like that, it’s hard to imagine why you wouldn’t want to schedule your tweets, Facebook updates, etc. But doing so can be risky.
Let’s examine what you stand to lose by automating your social media updates. I’m not saying you shouldn’t automate, but before you go all out, it’s crucial you understand what you’re getting yourself into.
What could go wrong?
While there are some strong reasons to start scheduling posts, there are some potential bumps in the road. Here are the main ones:
1. You may miss out on more pertinent, timely information.
The beauty of sites like Twitter is that you can share news faster than ever. But that can be a negative thing, as well. Fresh news becomes old news, and gets buried in fast-moving timelines.