3 reasons millennials will choose Fancy over Pinterest

If your brand targets millennials, you may want to add this Pinterest look-alike to your social media strategy. A millennial explains why.

Ragan Insider Premium Content
Ragan Insider Content

With a fleet of more than 10 million users, Pinterest has made it nearly impossible to attend a party without hearing, “I saw that recipe on Pinterest, too!” Over the past year, the pin-board revolution has sprung to life.

Meanwhile, a similar site has been watching, learning, and growing in the shadows. Its model, interface, and sleek design are similar to Pinterest. The difference? Luxury products paired with a “buy” button. And oh, what a difference that button makes.

Fancy is eerily similar to Pinterest except that it specializes in high-end products. It is a digital magazine, community, and wish list filled with products you choose. It’s mass customization at its finest.

With the help of Jack Dorsey, Twitter creator and current CEO of Square, Fancy has started to monetize the business the way Pinterest couldn’t. Yes, Fancy has fewer active users (for the time being, at least) and people criticize it for being snooty. But if millennials are your target, this is the spot to be.

Here’s why Fancy fits millennials:

1. It fits the way millennials budget.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.