3 rules for crafting a stellar event for your organization

Special events can convert customers into fanatics and help your company develop a closer relationship with key stakeholders. Here’s how to rock that make-or-break party.

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To build a brand today, you need to be known for more than just your product. You want to become known as a company that will truly enhance its customers’ lives. Apple knows this; that’s why its product reveals and Worldwide Developer Conferences are such extravagant affairs. The goal is to create a lifestyle that people want to buy into.

Related: Why Discovering Your ‘Why’ Is the No. 1 Business Move

According to the Bureau of Labor Statistics, by 2024, jobs for meeting, convention and event planners will increase by 10 percent. This coincides with another BLS prediction that the event industry will grow by 44 percent by 2020, with much of that growth coming from branded events. If the next frontier in branding in your industry is the creation of events, what can you do to become a pioneer?

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