Sometimes, it’s not the big things we do for clients that make them stick around for the long haul; it’s the little things. Those five-minute tasks you consistently do for them that they simply don’t think of (or have time to be) doing themselves, but which provide value.
Taking care of simple PR-related social media updates can provide that opportunity. Especially if you don’t handle their social media as part of the retainer or agency/client relationship and they don’t already have this handled, it makes sense to get involved.
Think of it as investing in retention.
These aren’t creative ideas; these are very basic (yet important) tactics tied to PR that can help your client. It’s a way to show clients you are proactive and interested in their success and have the initiative to increase their visibility on all levels.
What if you handle your own PR? It’s a reminder of some easy things you can be doing to expand your own visibility.
1. Have a new press release going out? Automatically share it as an update on the LinkedIn company page.
Make this a habitual part of your normal press release distribution process, along with sharing any significant press mentions you garner.